Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

There are certain things I will automate, but when it comes to quality control, I want to keep a very close eye.

I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.

There is always more information than attention

People who avoid all criticism fail. It's destructive criticism we need to avoid, not criticism in all forms.

The commonsense rules of the "real world" are a fragile collection of socially reinforced illusions.

Massive elimination is the most important step and the most neglected step for entrepreneurs.