Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

In all cases where doubt crops up, ask yourself, "If I had a gun to my head and had to do it, how would I do it?" It's not as hard as you think.

The key to having more time is doing less, and there are two paths to get there, both of which should be used together: (1) Define a short to-do list and (2) define a not-to-do list.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Massive elimination is the most important step and the most neglected step for entrepreneurs.

I'll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.