I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

There are a lot of things that can be learned from the darker corners of athletics. You have doctors who view bodybuilders as cavalier amateurs of science. And then you have the bodybuilders who view the doctors as too conservative to do anything interesting. So I've tried to become the middleman for putting some of those pieces together.

I do not equate productivity to happiness. For most people, happiness in life is a massive amount of achievement plus a massive amount of appreciation. And you need both of those things.

People are smarter than you think. Give them a chance to prove themselves.

I started using Twitter about year after its very early adoption and ended up investing in it around that same time. I'm involved with the Tech scene and companies ranging from Facebook, Stumbleupon and Twitter.

The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

Slow down and remember this: Most things make no difference. Being busy is a form of mental laziness-lazy thinking and indiscriminate action.