I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
Tim FerrissThe biggest misconception about work is that you need to spend the majority of your time doing it.
Tim FerrissI encourage active skepticism - when people are being skeptical because they're trying to identify the best course of action. They're trying to identify the next step for themselves or other people.
Tim Ferriss