Slow down and remember this: Most things make no difference. Being busy is a form of mental laziness-lazy thinking and indiscriminate action.

At least three time per day at scheduled times, he had to ask himself the following question: Am I being productive or just active? Charney captured the essence of this with less-abstract wording: Am I inventing things to do to avoid the important? He eliminated all of the activities he used as crutches and began to focus on demonstrating results instead of showing dedication. Dedication is often just meaningless work in disguise. Be ruthless and cut the fat.

Lack of time is actually lack of priorities.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Focus on being productive instead of busy.

Companies that start by redesigning the economics of an industry often finish by redesigning the whole industry-and owning it.

World barista champions use the AeroPress to make coffee on the folding tray tables of airplanes.