If the challenge we face doesn't scare us, then it's probably not that important.

People are smarter than you think. Give them a chance to prove themselves.

I'm prepared to do battle for a dream that is worth dreaming.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

If it's important to you and you want to do it 'eventually', just do it and correct course along the way.

Simplicity requires ruthlessness.

I'll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do.