I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.

People will choose unhappiness over uncertainty.

I discourage passive skepticism, which is the armchair variety where people sit back and criticize without ever subjecting their theories or themselves to real field testing.

Many a false step was made by standing still.

Everything that works in sales has been done already. Just keep track of the crap that you buy, or the awesome stuff that you buy, and decide what was the trigger, and then just sell to people like you. It's really that easy - and that's what I do.

Life is too short to be small.

Learn the art of the pitch and of messaging.