I open each class with an explanation of the singular importance of being a "dealmaker." The manifesto of the dealmaker is simple: Reality is negotiable.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

I'm prepared to do battle for a dream that is worth dreaming.

Massive elimination is the most important step and the most neglected step for entrepreneurs.

Sometimes you need to go on a low-information diet.

Do not expect work to fill a void that non-work relationships and activities should Work is not all of life. Your co-workers shouldn't be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself "I'll just get it done this weekend."

Every time I find myself stressed out, it's because I do things primarily driven by growth.