Excitement is the more practical synonym for happiness, and it is precisely what you should strive to chase. It is the cure-all. When people suggest you follow your "passion" or your "bliss," I propose that they are, in fact, referring to the same singular concept: excitement. This brings us full circle. The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?"

Do not expect work to fill a void that non-work relationships and activities should Work is not all of life. Your co-workers shouldn't be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself "I'll just get it done this weekend."

People will choose unhappiness over uncertainty.

It's lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time-consuming and energy consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

That's precisely the question everyone should be asking-why the hell not? - Why not you, why not now.

Being called a huckster and a charlatan started several years ago, so that's something I'm accustomed to. In most cases, it doesn't bother me.