There are no statues erected to critics.
The book is first and foremost something I made for myself.
I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.
Poisonous people do not deserve your time. To think otherwise is masochistic.
Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.
If the challenge we face doesn't scare us, then it's probably not that important.