Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
The way that you become world-class is... by asking good questions.
Most people are good at a handful of things and utterly miserable at most.
Get good at being a troublemaker and saying sorry when you really screw up
Reality is negotiable.
A friend of mine, Derek Simmons, who's been on the podcast, said, "If more information were the answer, we'd all be billionaires with perfect dads." It comes down to motivation and incentives. If it isn't a punishment or a reward, then it's just talk.