If the whole process of learning from failure means discarding stuff that's not working, but in fact, our natural reaction is to keep going, to throw more money behind it, to throw more emotional energy behind it... that's a real problem.

I am aiming my books at anybody with no economics background.

Failure is inevitable; it happens all the time in a complex economy.

A lot of international companies invest in the U.K. as a base for doing business with the rest of the European Union.

In many ways, love seems to be totally divorced from economics. But then you realize - well, the stakes are high. This is something that matters to us. We're dealing with scarcity. I mean, if you're dating one person, at the very least, you don't have as much time to date another person. And you may well find that you can only date one person at a time.

If the whole process of learning from failure means discarding stuff that's not working, but in fact, our natural reaction is to keep going, to throw more money behind it, to throw more emotional energy behind it... that's a real problem.

You show me a successful complex system, and I will show you a system that has evolved through trial and error.