Even the most loyal viewers of a show would only watch one out of three episodes. As someone who made television, I always found that hard to believe because you want to believe people who love your show are watching every episode, but statistically it was true that people who considered themselves the most loyal viewers were only watching one out of three.
Tim KringNow, the relationship the storyteller has with the audience is a much higher quality relationship. You treat them with a lot more intelligence because the truth is that it's not my fault if you don't know what's going on. There are plenty of ways for you to find out. You can talk to all kinds of people, and you've got access to all this information. The onus is no longer on us, as a storyteller, to tell you. You can go out and find out yourself.
Tim KringTou don't have to spoon feed things to the audience. They have to work at things. Oftentimes, with binge-able stuff, second and third viewings are really important because you see, "Oh, that character I didn't like, that was supposed to be that way because, in Episode 9, he turned out to be a turncoat. Now, I'm going to go back and watch all those moments that I felt that way about him." That's what's fun about it.
Tim KringEven the most loyal viewers of a show would only watch one out of three episodes. As someone who made television, I always found that hard to believe because you want to believe people who love your show are watching every episode, but statistically it was true that people who considered themselves the most loyal viewers were only watching one out of three.
Tim KringYou can very often start a new season with a lot more viewers than you had, leaving off the season before. It's a chance to pull the show into a train station, stop the train, and let all these new viewers on, so you can tell a new story. In some ways, a second season is a chance to tell a brand new story that you can wrap up, at the end of it.
Tim KringThat's the fun thing of casting a show. I'm a pretty strong believer that TV makes stars, not the other way around. I love the idea of having a cast where people don't associate them with too much baggage, so there's a certain amount of transparency between the character they're playing and the audience.
Tim Kring