The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
Tim O'ReillyEarly on, when software was developed by computer scientists, just people working with computers, people passed around software because that was how you got computers to do things.
Tim O'ReillyWe often get blinded by the forms in which content is produced, rather than the job that the content does.
Tim O'Reilly