Programming is how we talk to the machines that are increasingly woven into our lives. If you aren't a programmer, you're like one of the unlettered people of the Middle Ages who were told what to think by the literate priesthood. We had a Renaissance when more people could read and write; we'll have another one when everyone programs.

A key function of a publishing brand is the bestowal of status by who and what you pay attention to.

Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

It's a great discipline to have to report to somebody, even if you're the sole owner

Create more value than you capture.

The nice thing about twitter is the architecture of visibility. Email is invisible unless you reach out to someone directly. With Twitter, anyone can follow you and this is one of the big changes that was really introduced by Flickr, was this wonderful idea that you can follow somebody without their permission. Recognizing that relationships are asymmetrical, unlike facebook where we have to acknowledge each other otherwise we can’t see each other.

Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.