Programming is how we talk to the machines that are increasingly woven into our lives. If you aren't a programmer, you're like one of the unlettered people of the Middle Ages who were told what to think by the literate priesthood. We had a Renaissance when more people could read and write; we'll have another one when everyone programs.

Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

Architecture trumps licensing any time.

The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

We often get blinded by the forms in which content is produced, rather than the job that the content does.

Life is not a tour of gas stations.