Create more value than you capture.
Share what you do profusely, because it will be remixed by others into something new, rich and strange.
There are more than 21 eBook channels already. Authors can’t possibly get to these and do what they do best.
The problem for most artists isn't piracy, it's obscurity.
You have to pay attention to money, but it shouldn't be about the money.
Obscurity is a far greater threat to authors and creative artists than piracy.