You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
Tim WuIn fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
Tim WuI think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only based company - most profitable. They started a very idealistic, beautiful company in many ways, but they didn't have a business model.
Tim Wu