What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.

I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.

If we generally like the way things are now, we must also ask whether our current situation is really so different from the open ages of radio, film, or the telephone. Might it not also have seemed in those times that the orgy of limitless entrepreneurism would never end? The point is that we are near the high end of a pendulum arc that, so far, has aways begun to swing in the opposite direction -toward greater integration and centralization- with a force that can seem inexorable.

Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.