The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.

In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.

Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.

Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

If we generally like the way things are now, we must also ask whether our current situation is really so different from the open ages of radio, film, or the telephone. Might it not also have seemed in those times that the orgy of limitless entrepreneurism would never end? The point is that we are near the high end of a pendulum arc that, so far, has aways begun to swing in the opposite direction -toward greater integration and centralization- with a force that can seem inexorable.

Right now it is illegal for a service provider to censor or block a site because they don't like it or to privilege someone who pays them extra money. So it's basically a level playing field. I think it was a great victory. It doesn't solve all the problems of our time, but I think we've gotten a much better place.