More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.

Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.

The most interesting thing about Google is its founders hated advertising.

I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.

The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.

One thing that all the totalitarian states did was make the great leader's face everywhere.