Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.

Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.

What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.

When you pay for stuff, it has more of your interests in heart.

I think you spend 50 percent of your mental energy trying to defeat ad systems.

Trolling is an ancient problem. It's been around as long as there has been media.

In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.