Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.

There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.

We're going to put Hulu ahead of you, unless you pay up.

Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very subtly indicating where the local coffee shop is which happens to have paid, you know, whoever makes your phone at the right moment. I think we're in a future where frankly we are possibly facing little tiny bits of manipulation in all of our waking hours, if we don't have that already.

The best antidote to the disruptive power of innovation is overregulation.

I think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only based company - most profitable. They started a very idealistic, beautiful company in many ways, but they didn't have a business model.