Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.
Tim WuHistory shows a typical progression of information technologies: from somebody's hobby to somebody's industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by a single corporation or cartel-from open to closed system.
Tim WuThere's always going to be a tradeoff between trolling and anonymity, and I guess that's the way life will be. And you can manage it, but you can't cure it.
Tim Wu