I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.
Tim WuYou know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
Tim WuIf you have a disease and suddenly start getting ads for cures for that disease and it's an embarrassing disease - all that kind of stuff it just gets into that zone of autonomy or privacy where you feel a sense of freedom to be who you want to be.
Tim WuSocialization would be the most successful thing to bring mainstream audiences to online computers.
Tim Wu