All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.
Tim WuWe already have our phones, but other wearables, and those technologies are going to want to know when you're deciding things and then offer some kind of input subtle or less so on that moment.
Tim WuAdvertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.
Tim Wu