One thing that all the totalitarian states did was make the great leader's face everywhere.

When you pay for stuff, it has more of your interests in heart.

There's always going to be merchants who need to get their message out, but things have gone way too far.

There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are.

I'm kind of calling for a - I'm not the only one - you know, a revolution of some kind where we try to take back the web or start something new because, you know, the dominant medium of our time is in a desperate state and it doesn't have to be like that.

I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.