We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.

I'm concerned with our autonomy. I don't like the idea of people collecting information on me in general, but I particularly don't like it when it's used to sort of exploit your weaknesses or make you lose control in some ways.

Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.

I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.

We already have our phones, but other wearables, and those technologies are going to want to know when you're deciding things and then offer some kind of input subtle or less so on that moment.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.