There's always going to be merchants who need to get their message out, but things have gone way too far.
Tim WuI'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.
Tim WuEvery time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.
Tim Wu