There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.

I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very effectively stood up to Donald Trump who has obvious fascist tendencies and his - who's a temptation like all authoritarian figures to try to crush the media or make it obey him. As that - the media has, in fact, stood up to him and has refused to bow out or cower.

There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

There's always going to be a tradeoff between trolling and anonymity, and I guess that's the way life will be. And you can manage it, but you can't cure it.

You know, the only reason net neutrality is controversial is because it's complicated.