There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.

Socialization would be the most successful thing to bring mainstream audiences to online computers.

I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their demand to increase the payload they deliver in ads increases, they end up degrading and corrupting their own services. And you can see it with Google Maps, you can see it with Google Directions, where somehow Uber is, you know, always one of the options. And it's becoming exactly what they said was what they never wanted, which is a pay-for service where the highest bidder gets the best results.

I think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only based company - most profitable. They started a very idealistic, beautiful company in many ways, but they didn't have a business model.

I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.

There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.