Never, ever, ever wear anything you are uncomfortable in. Because that is what you'll project: 'I look like a fool.'

When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!

The world might be a very scary place if it were only run by Virgos.

I hate going out for lunch during a workday because it slows down my pace and ruins my rhythm. I prefer to eat at my desk. Actually, I wander around the design studio with a plate in my hand as I dine on, for example, salmon sashimi and a salad of tomatoes and mozzarella. I often have a bit of dark chocolate after lunch.

As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made to be sold, marketed, used, and ultimately discarded.

My real life’s not like the fantasy Tom Ford world – with naked girls pouring perfume everywhere. It’s more staying in and watching Friends on television.