Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Never, ever, ever wear anything you are uncomfortable in. Because that is what you'll project: 'I look like a fool.'

A man should never wear shorts in the city. Flip-flops and shorts in the city are never appropriate. Shorts should only be worn on the tennis court or on the beach.

As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made to be sold, marketed, used, and ultimately discarded.

I was the sensitive, shy kid that was teased a lot. I was very definitely bullied. I mean, from an early age, I dressed more like an adult, you know, jackets and very slim trousers and a raincoat. And I - even when I was 7, 8, 9-years-old, carried an attache case to school because I just hated the sloppiness of a book bag.

From the time we're born until we die, we're kept busy with artificial stuff that isn't important.

Dressing effectively is a kind of excellent manners.