A lot of the things I did - it's not going to sound anything but egotistical - if I'm lucky and I did the right thing, they will be at Zara way before I can get them in the store, and I don't like that.

I do everything completely naked

I hate going out for lunch during a workday because it slows down my pace and ruins my rhythm. I prefer to eat at my desk. Actually, I wander around the design studio with a plate in my hand as I dine on, for example, salmon sashimi and a salad of tomatoes and mozzarella. I often have a bit of dark chocolate after lunch.

Give me the control, don't ever come on the set, and I'll show it to you when it's cut.

I interview these people all the time who come to my office and say, "I want to be a fashion designer." I tell them where they should start, and they say, "I don't want to do that. I don't want to get anyone coffee." Don't they know it is great to get people coffee?

I love fashion. What I love is the ability to express yourself, to be able to make a product and shoot an ad campaign that tosses you out into the world and lets you have a voice in contemporary culture, iconography. I felt a little bit neutered not having that voice.

I probably do have an obsessive personality, but striving for perfection has served me well