In the early Seventies, I had shoulder-length hair, bell-bottom pants, love beads and shirts that laced up at the front. But then I smartened up.

Yes, I still take my baths all day long. They're meditative. I have three a day.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

It's really about putting that sort of quality and beauty back into our life.

If I were straight and I were trying to seduce a woman, I could do it just by standing up at the table when she came back from the bathroom. It works. Every time I do that, all the straight men are sitting at the table and their wives are kicking them. "Look at that!" "You never do that for me!"

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

I am actually extremely casual in certain environments. But one of the reasons I like living in London, I like the formality of it, as compared to the formality of America - or informality. I like putting on a suit. I like putting on a tie.