The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.
Tom RobbinsSwitters was actually quite fond of Seattle's weather, and not merely because of it's ambivalence. He liked it's subtle, muted qualities and the landscape that those qualities encouraged if not engendered: vistas that seemed to have been sketched with a sumi brush dipped in quicksilver and green tea. It was fresh, it was clean, it was gently primal, and mystically suggestive.
Tom Robbins