Well, there's one thing to be said for money. It can make you rich.

The loony legacy of money was that the arithmetic by which things were measured had become more valuable than the things themselves.

Dip a slice of bread in batter. That's September: yellow, gold, soft and sticky. Fry the bread. Now you have October: chewier, drier, streaked with browns. The day in question fell somewhere in the middle of the french toast process.

The pervasive brutality in current fiction - the death, disease, dysfunction, depression, dismemberment, drug addiction, dementia, and dreary little dramas of domestic discord - is an obvious example of how language in exploitative, cynical or simply neurotic hands can add to the weariness, the darkness in the world.

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.

In technological development, in production of material goods and creature comforts, we've challenged the very gods, but psychologically, emotionally, we're scarcely more than chimpanzees with bulldozers, baboons with big bombs.

The trick is this: keep your eye on the ball. Even when you can't see the ball.