I want labor to be the point, because everything in our lives is miraculously made with no idea of how it's done. As an active and critical consumer, and as someone who has attempted to make the flawless and failed, I wanted a transparency of construction here. If we know how it is made and how it falls apart, we will know how to rebuild it.

The reward for good work is more work.

Hello Kitty is an icon that doesn't stand for anything at all. Hello Kitty never has been, and never will be, anything. She's pure license; you can even get a Hello Kitty car! The branding thing is completely out of control, but it started as nothing and maintains its nothingness. It's not about the ego, and in that way it's very Japanese.

I want labor to be the point, because everything in our lives is miraculously made with no idea of how it's done. As an active and critical consumer, and as someone who has attempted to make the flawless and failed, I wanted a transparency of construction here. If we know how it is made and how it falls apart, we will know how to rebuild it.