If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.
Tom ShalesThe once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.
Tom ShalesIn the 500-channel universe, which may, of course, contain many more channels than 500, the fun never stops - fun at such a fever pitch as to sometimes seem threatening, numbing, even agonizing.
Tom ShalesTelevision's escapist programming naturally continues to endorse living beyond one's means as the time-tested American Way and rarely depicts families or individuals wracked by the pressures and miseries that come with excess.
Tom Shales