If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

No matter how much programming improves, however, media savants tend to see the medium living out numbered days. It's feared that the Internet will do to TV what TV did to the movies in the 1950s. But instead of panicking, the networks are finding ways to co-opt the Web.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

The perils of credit and debt, especially perilous in the computer age, have long been acknowledged in pop culture, but very infrequently by TV.

Somewhere around the turn of the century, it stopped being hip to say you never watched TV. Adults are much more likely to find something to engage them on television than they are at the local multiplex. Edges are being cut on television all the time, but at the movies only now and then.

Television's escapist programming naturally continues to endorse living beyond one's means as the time-tested American Way and rarely depicts families or individuals wracked by the pressures and miseries that come with excess.

The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.