The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.

Technically, 'Kukla, Fran and Ollie' was a kids' show, but adults watched almost religiously - and we're talking adult adults, celebrated adults - including James Thurber, Orson Welles, John Steinbeck, Adlai E. Stevenson and lyricist Stephen Sondheim.

No matter how much programming improves, however, media savants tend to see the medium living out numbered days. It's feared that the Internet will do to TV what TV did to the movies in the 1950s. But instead of panicking, the networks are finding ways to co-opt the Web.

Gimmicks come and go; the cop show seems one genre that will never leave - not as long as people like to sit at home in the suburbs and see what awful things go on in the cities.

Perhaps Western civilization is in a post-decline phase, or maybe the decline is just taking a really long time, like the Roman Empire's did. The Romans had gladiators and Christian-hungry lions and that sort of thing. We have MTV.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.