The It Bag is a totally marketed bullshit crap. You make a bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shoot just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there's a waiting list. And you run an ad campaign at the same time. I don't believe that's how you make something that's lasting - that becomes iconic as a design.

In Italy there is a supreme know-how and a desire to achieve that doesn't really exist anywhere else. You can't make clothes like that in America, because it's just not in the tradition.

There's another little vision in my life, going into a restaurant in New York years ago: All the women are sitting in their little strapless dresses with their cleavage, and there's this one woman in a sleeveless turtleneck and pants. And I can tell you that every man in that restaurant looked at that woman's arms. It was hypnotizing when everything was covered up. Just the face, the conversation - and you see the arms. And the arms and the hands become an obsession. I like that.

Where I grew up, we spent a lot of time outside. I moved to Paris when I was 19, and from then on, it was exactly the opposite. On the weekend, you go to the galleries, the museums, the movies. And I thought, "I'm not going to be like all of these friends I've had who are now at this certain stage in their lives, and they are all unhappy with themselves because they never get out in the fresh air or the sun, and they get so disconnected from their bodies that they have to just layer and layer and layer like onions. I am not getting old like that."

I'm making bags that don't even have a seam. But many people don't get that. They run through the showroom and go, "He did yellow bags this season." That's fine. Not everything needs to be visible to everyone. But personally, that's what makes my work interesting to me. The whole fashion thing is not that interesting to me. The overall circus is not my universe.

I'm more European than anything. I've lived in America for 10 years, and I live in Florida because I like to be outdoors. I live a week in New York, and I live a week in Italy. When I'm here in Italy, I come to work at eight in the morning and usually I leave work at 10 o'clock at night. I don't even breathe the air. So that's why I like to live outside.

It's the moment when you're making the clothes - "Doesn't this need that?" That's how it comes. It's not from, like, thinking for hours. Most of the things happen when you are in the fitting. When you make clothes, the fitting is the decisive moment.