Reading the features you would get the impression that this year's crop of rods will allow you to cast from here to eternity, with a rod so light you need to tie it to your wrist to stop it blowing away.

Promising to bring home a feed of fish is the absolute kiss of death to any chances of catching anything but a large heap of derision when you get home.

If little fish get eaten by bigger fish, and bigger fish get eaten by bigger fish... what happens when there are no little fish? The world's populations of little fish are being harvested to make catfood!? This nonsense has to stop. Feed a fish a cat a day!

If you want to catch more fish, more often, take luck out of your fishing equation and replace it with knowledge of fish, their habitat and behavior, and you will make your own luck.

Feed a fish a cat a day

.. the long hour and a half walk-in to the secret pool , only to find four anglers filling it. Secret pools? The only secret about these pools is the name of the one person on the planet who does not know their location!

Every last cast is actually a first cast. The first cast and first chance to catch the next fish. The next time you anguish about whether to make that last cast, forget it - the anguish that is - and cast away. The next fish caught on a last cast will not be the first.