When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and exploring possible alternative solutions: Why this? Why not that? I apply the latest in technology and design to reinvent that product and solve my frustrations.

I started designing the greenest the most connected home before the iPhone and the iPad.

It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees.

There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.