There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

Learning by doing is the only way I know how to learn.

I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

The truth is, homes change over time — and technology has to adapt, not try to do everything at once.