There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

Usually, the biggest companies are not the most dynamic.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

People buy products, and they want to understand what those things are and how they are applicable to their life.

When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and exploring possible alternative solutions: Why this? Why not that? I apply the latest in technology and design to reinvent that product and solve my frustrations.

Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.

It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees.