There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

Even if you have constrained resources, don't cut corners. People will feel it.

Learn by doing. Learn through experiences. And this goes back to Steve Jobs' thing - which is the way you open up your knowledge of the world is by discovering it and learning about it, not through books, but by being there.

People buy products, and they want to understand what those things are and how they are applicable to their life.

When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and exploring possible alternative solutions: Why this? Why not that? I apply the latest in technology and design to reinvent that product and solve my frustrations.