I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.

If you're not having doubt, you're not pushing the boundaries far enough.

There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.

Over the next ten years, everything that has a cord is going to have data in it.

Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.