Even if you have constrained resources, don't cut corners. People will feel it.

People buy products, and they want to understand what those things are and how they are applicable to their life.

Learning by doing is the only way I know how to learn.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.

Over the next ten years, everything that has a cord is going to have data in it.