Remember: Rewards come in action, not in discussion.

Most of us make unconscious choices in the words that we use; we sleep-walk through the maze of possibilities available to us.

What we link to pleasure and what we link to pain determines our destiny.

What's the ultimate price I'll pay if I don't stop this indulgence now? By asking questions like this, they'll associate pain to overeating, and their behavior will change immediately.

Our beliefs are like the unquestioned commands, telling us how things are, what's possible and what's impossible, what we can and can not do.

All personal breakthroughs begin with a change in beliefs. So how do we change? The most effective way is to get your brain to associate massive pain to the old belief. You must feel deep in your gut that not only has this belief cost you pain in the past, but it's costing you in the present and, ultimately, can only bring you pain in the future. Then you must associate tremendous pleasure to the idea of adopting a new, empowering belief.

When it seems impossible like nothing is going to work, you are usually just a few millimeters away from making it happen.