Don't labor forever over the question of how or if you can do it. Studies have shown that the most successful people make decisions rapidly because they are clear on their values and what they really want for their lives.

Regarding the psychological, your goal must not be "I need to lose X pounds" but "I'm going to regain my identity," whether as an athlete, a conservative, a sexual being, a together person, whatever.

When you hit a plateau you have to be willing to get a little bit worse before you get massively better.

I prime my mind. I wake up every morning and say, "Look, if you don't have 10 minutes for yourself, you don't have a life." I take 10 minutes.

The "I've tried everything" story ensures failure. You must create an empowering story that recognizes that everyone has failed a lot but successful people have found a way to rebound until they succeed.

Take the time to understand your audience's concerns.

People are rewarded in public for what the practice for years in private.