People will do more to avoid pain than they will do to gain pleasure.

Persistence overshadows even talent as the most valuable resource shaping the quality of life.

You're already a financial trader. You might not think of it in just this way, but if you work for a living, you're trading your time for money. Frankly, it's just about the worst trade you can make. Why? You can always get more money, but you can't get more time.

Common sense is not too common.

Take the time to understand your audience's concerns.

The average American thinks billionaire investors are going to be right based on some talking head. They invest and they have no backup plan. Americans think these guys are giant risk-takers. The truth is they believe in taking as little risk as humanly possible, for the maximum amount of upside. They're looking for that spread of disproportionate risk-reward.

Emotion is changed by motion.