The idea [of the Fourth Phase ] was that by taking a closer look at where our weather comes from, and the processes involved in making it, we could all walk away with a greater appreciation of water in its various magical forms.
Travis RiceWe pretty much had crazy weather, historically speaking, in every location we filmed [The Fourth Phase]. Nothing has been normal in the past three years.
Travis RiceOne of the deep routed motivations for looking at our connection to snow and its journey to our mountains came from Bryan Iguchi, who I rode with a lot when I was just a teenager.
Travis RiceThe whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis Rice