What you ride and how you choose to ride is such a dynamic part of what this contest [ Ultra Natural] is built for.

I've been to Japan so many times, but I still constantly stumble across things that are so foreign to me.

We needed to do "Community Project" to feel comfortable doing our own thing, and then "That's It That's All" was this experiment with camera technology and shooting snowboarding a little differently. "Art of Flight" was that dream of "That's it That's All" realized. Then we didn't want to make an "Art of Flight 2," so we stepped back and tried to take a different approach to create a more multi-faceted film. "The Fourth Phase" has more of a storyline, and it was much more personal for me.

The whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.

It’s not the destination but the adventure along the way.

We will never know our full potential unless we push ourselves to find it. It's this self discovery that inevitably takes us to the wildest places on earth.

When it comes down to it, it’s pretty simple. Adventure is what you make it. And whether it’s the travel, the discovery or just the feeling of letting go, the only way we’ll ever find out is to get out there and do it. Enjoy the ride.