What you ride and how you choose to ride is such a dynamic part of what this contest [ Ultra Natural] is built for.
Travis RiceBeing out on the ocean seems like a different world to being in the mountains and the backcountry, but there is also a lot of symmetry. They each have their own biorhythms from a motherly embrace to tempestuous wrath. What I love about being out in nature is that you are at the mercy of your own decision making.
Travis RiceInevitably it's always a set-up; you go somewhere, bring your own expectations, you think you have an idea of what you want to do but then the minute you get there everything changes, so trying to work with people who are able to ride in a lot of different conditions, sub-par conditions, people who are able to make the most of any situation.
Travis RiceI knew I wanted to shoot in Japan early on. Years ago, we did a Japan segment in "The Community Project," and at the time I felt it was one of the better Japan segments ever captured.
Travis Rice