I wouldn't even call snowboarding a sport. For me it's just a way of life. It's a chance to finally shut your brain off, and live within the moment. And, for as long as I am able, I will ride until the day I die.
Travis RiceThe whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceWe pretty much had crazy weather, historically speaking, in every location we filmed [The Fourth Phase]. Nothing has been normal in the past three years.
Travis RiceIt was just on a whole other level, getting to experience and ride that terrain. We spent a fair amount of time in the Hakuba Valley.
Travis Rice