If we want authenticity, we have to initiate it. Self-discovery takes us to the wildest places on earth
Travis RiceThe whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceWe faced blizzards, sub-zero temperatures, and of course dangerous snow conditions and vertiginous drops. That's what you get when you're working with fickle mother nature - you start out with a solid plan and it always changes, so you have to evolve and adapt.
Travis RiceI wouldn't even call snowboarding a sport. For me it's just a way of life. It's a chance to finally shut your brain off, and live within the moment. And, for as long as I am able, I will ride until the day I die.
Travis RiceWe started out making a film [ The Fourth Phase] about the incredible snow we get at home in Wyoming, the journey soon macroed out into this epic 16,000 mile trip around the North Pacific, taking us to locations in Japan, Alaska, the Kamchatka Peninsula in far-eastern Russia, and back to Jackson Hole, Wyoming.
Travis Rice