What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.

I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.

I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.

Polygons are fashionable at the moment - particularly in the arcades.

But we also think that we've got more quite alot more support than any new format has ever had.

You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is. What I tell my employees is, 'I want you to make mistakes. If you're not making mistakes, you're not trying hard enough. But, when we make a mistake, let's all study it. Let's all learn from it. After that, we want to make different mistakes. We don't want to keep making the same mistakes.'

None of our competitors have ever made two systems that run the same software.